Between Rainbow: A Handwritten Font for Editorial Serenity
I knew I’d chosen the wrong font the moment I pasted the mockup into my project. The new logo for my lifestyle newsletter looked stiff and corporate, the opposite of the calm, personal tone I was aiming for. The design felt stuck, and so did I. I stepped away from the screen and went back to my inspiration board, filled with images of gentle watercolor washes, weathered notebooks, and handwritten notes. That’s when I remembered Between Rainbow, a font I’d bookmarked weeks ago. I imported it, typed out my publication’s name, and everything clicked. The entire design seemed to breathe.
The Heart of the Handwritten Script
Between Rainbow is not a replica of hasty scribbles. It’s a thoughtful, contemporary handwritten font built with impeccable form. Its rhythm feels balanced and varied, possessing a quiet confidence. The characters have a timeless, classic calligraphy soul, but they’re rendered with a modern sensibility that avoids feeling dated or overly ornate. The personality is refined yet approachable, elegant but not fussy. It carries the warmth of human touch without sacrificing the clarity needed for professional editorial work.
For my newsletter header, it provided exactly that: a human connection point before a single word of the article was read. It set a mood of crafted intentionality, promising a reading experience that was considered and personal. This is the editorial appeal of a font like Between Rainbow; it doesn’t just display text, it conveys an atmosphere.
Crafting Visual Hierarchy and Focus
In editorial design, establishing a clear visual hierarchy is paramount. Readers need to know where to start, what’s most important, and how content flows. Between Rainbow excels as a tool for this, though its use is intentional. This is a display font, a Script Amp designed for impact at specific moments.
In my projects, I’ve found it works beautifully for:
- Primary Headlines: Blog post titles, magazine feature names, or ebook covers that need a signature feel.
- Decorative Introductions: Chapter openers or section breaks in a digital workbook or printable guide.
- Emphatic Pull Quotes: Giving a key insight from an interview or article a visually poetic frame.
- Brand Accents: A single, powerful word in a logo mark or on a packaging design for a creative product.
For longer reading, body copy should always be set in a highly readable serif or sans-serif font. Between Rainbow creates the focal point; its paired typeface supports the sustained engagement. This combination is where publication identity solidifies. The handwritten font becomes the recognizable voice—the familiar smile at the top of a newsletter or the inviting cover of a recipe ebook—while the body font does the comfortable talking.
Realistic Uses in a Creator’s Toolkit
Let’ think through some concrete editorial cases where Between Rainbow’s character shines. Imagine a wedding planner designing a digital guide for clients. Using Between Rainbow for the cover title and chapter names (“The Ceremony,” “Vows & Readings,” “The Reception”) instantly evokes romance, personalization, and a hand-crafted feel. Paired with a clean, legible serif for the body text detailing timelines and vendor contacts, the guide feels both beautiful and authoritative.
Or consider a coach building a PDF workbook for a mindfulness course. The worksheets might use a simple sans-serif for journaling prompts, but the title of each module—“Cultivating Presence,” “Gentle Boundaries”—could be set in Between Rainbow. It softens the digital format, making the experience feel more like a personal letter or a curated notebook than a sterile document.
For a food blogger, Between Rainbow could elevate a series of printable recipe cards. The dish name written in this script becomes a visual treat, suggesting care and artistry before the cook even scans the ingredient list. It transforms a functional item into a keepsake.
Readability and Technical Considerations
Any quality font must perform across mediums, and editorial designers must be practical. Between Rainbow, given its elegant weight and open forms, maintains good clarity on screens for headline purposes. It renders well in mobile layouts at a generous size and exports cleanly to PDF, which is crucial for ebooks, guides, and printables. For print materials like artisanal product labels or boutique magazine covers, its crisp vector outlines ensure sharp reproduction.
Before committing a font to a project, I always check its technical features. With a premium font like Between Rainbow, look for included styles, alternates, and ligatures that add natural variation, preventing that robotic “repetitive word” look common with basic scripts. Multilingual support is essential for reaching wider audiences. And critically, always verify the commercial font license. Does it cover use in ebooks you sell, templates for clients, graphics in your paid newsletter, or digital downloads in your shop? Never assume.
Finding the Perfect Pairing
The magic of a display font is unlocked by its partnership with others. Between Rainbow, with its organic flow, pairs best with typefaces that offer quiet stability.
- For Body Copy: A transitional serif like Charter or a contemporary serif like Source Serif Pro provides excellent readability for long passages. The contrast in style creates a pleasing rhythm on the page.
- For Modern Contrast: A highly readable, neutral sans-serif like Inter or Open Sans for body text, captions, or UI elements creates a clean, contemporary editorial spread that lets the script truly stand out.
- For Supporting Roles: Even within a design, you might use a simple, geometric sans for subheadings or folios, letting Between Rainbow own the top tier of the hierarchy.
The goal is cohesion, not competition. The pairing should feel effortless, guiding the reader’s eye and supporting the content’s mood.
A Font for the Feeling
Choosing Between Rainbow for a project is a choice about atmosphere. It’s for when you want your publication, your brand, your product to feel considered, personal, and quietly artful. It won’t shout for attention with loud, gritty textures or extreme bounce. Instead, it invites the reader in with a sense of crafted serenity.
It reminds me that typography in editorial design is not merely about making words visible. It’s about making them felt. On my screen now, my newsletter design is complete. The header, set in Between Rainbow, feels like an open door. It promises a space that’s designed with care, where the reading experience itself is part of the message. And in the end, that’s what thoughtful font choice achieves: it builds a better, more engaging home for your words.
